Editors' Introduction
In this issue of HoW, we're pleased to feature an interview with Alex Shakar,
author of The Savage Girl. Set amongst a group of professional
trendspotters, Shakar portrays a world where the idea of marketing "diet water"
is a real possibility. That's right, a world much like our own. Beyond that, in this issue we try to demonstrate why observing pop culture is sometimes like watching a train wreck.
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Tapping into Social Surrealism: An
Interview with Alex Shakar - Interviewed by Dave Zauhar
I did a lot of research for The Savage Girl and found a lot of
creepy stuff. Ernest Dichter's Cold War era book, The Strategy of Desire,
compares American marketing with Soviet propaganda, saying that on the surface
the two things look very similar, but that the difference is that whereas
Soviet propaganda exists to make its citizens feel content with their lives,
American marketing exists to foment discontent.
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Night Tides and the Legacy of Spade Cooley
- Kiki Gilderhus
Spade's crime
fascinated me. I developed a little obsession with the tragic couple around
the same time I started compiling a rough mix tape of songs about
wife-killing, practically a song genre of its own: Jimi Hendrix's "Hey Joe,"
Guns 'n Roses' "I Used to Love Her But I Had to Kill Her," Neil Young's "Down
By the River," or BR5-49's "Knoxville Girl" among others.
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Dalio's Glow, Ringo's Hole, Keanu's "Whoa"
- Jim Kirchner
Then came the shot in Rules of the Game that grabbed me:
we see Marcel Dalio looking both back to the machine and out to the audience,
his face a kaleidoscope of expressions. This variety of looks flows across his
face with a remarkable fluidity, making it hard to tell where one ends and the
next begins. more

We Walk Alone - Dr. Julius
Wankler
How did this state of affairs come about? How is it that soccer (have I
mentioned that it's the most popular sport in the world?) barely registers on
the U.S. radar? How come when it does register, the game is often met with
sarcasm, mockery, denunciations, or bemused indifference? Yet most of the world would instantly
understand why a legendary coach in England referred to soccer as "the working
man's ballet."
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Nico: Lost in the Land - Part I: Solitary
Dream - Jeff Purdue
Nico’s voice is the most readily identifiable
part of her sound. Even those who don’t appreciate her qualities as a musician
and composer acknowledge the unique nature of her singing voice. I remember
the first time I heard her, the first reaction I had was a kind of queasy displacement: is this really a
woman singing?
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